Following these 4 simple steps to add YouTube videos to your marketing efforts can make a big difference in your bottom line.
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Do you ever think that what you’re doing is boring? That day after day you’re doing the same thing, over and over? Or that the job you thought might be so interesting when you were in school isn’t that much different than anyone else’s?
Well, with all due respect, you’re wrong. At least, from another person’s perspective. What you do, how you do it, what you think about it, what you’ve learned from it—these are all things that other people wonder about. Whether your company drills for oil, welds pipe, mines coal, builds power plants or anything else, there are a lot of folks (and potential customers) out there who want to know more about it.
That’s where video can play a huge part in your marketing efforts. Through them, you can tell your story, share your insights and promote what sets you apart from other companies within the energy development industry and its many related fields.
According to YouTube marketing expert Greg Jarboe, YouTube.com gets 800 million unique visitors a month worldwide. Many of those viewers are watching content produced by amateurs on topics ranging from gaming hints and how to use various online tools to tax information, investing in the stock market or why you should attend specific conferences or tradeshows.
From a marketing perspective, these videos don’t just entertain or share information; they provide insight into the person featured and underscore why someone might want to do business with them. So what steps do you need to take to use YouTube to market your energy-related company?
- Start with what you’ve got. You don’t need a film crew or a thousand dollar camera. If you have an iPhone and a laptop, you have the tools you need to begin. Basic video editing software like iMovie can help you create, edit and title your videos.
- Decide what you want to say. To have content watched and shared, it needs to inform, educate or entertain. Want to use your video as an HR tool? Tell (and show) why they’d want to work for you. Offering a new service? Talk about it—and make sure to underscore WHY it makes a difference to your target customers.
- Optimize your video when you post it. YouTube has free tools you can use to search for keywords that will help your video be found. Putting those keywords in your title, description and tags will boost optimization. Here’s a video of Jarboe talking about how to do just that.
- Share it. Get it out through your website, blog, Facebook and Twitter accounts and pretty much any other way you can think of. The more eyes you get on it, the more changes you have to share your message.
Following these 4 simple steps to add YouTube videos to your marketing efforts can make a big difference in your bottom line. So…are you ready for your close up?
Check out “4 Tips to Improve Your Business Videos” from the team at Billings, Montana-based Align Video.