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The Power of the Press (Release) In Energy Marketing
This often-overlooked tool should be a part of every energy company’s marketing efforts. If your company is not using press releases, start now. On September 8, President Obama presented his job plan...
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Harold Hamm, the Voice of Energy Marketing
Taking a page out of this maverick’s playbook could not only help your energy company see long-term success, but also help to promote domestic oil production. Last Saturday as I was flipping through...
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Give Us Our Own Damn Countdown Clock
Why energy marketers should take a page from politicians and tap their resources to promote sustained industry and economic growth. On December 18, White House Deputy Communications Director Jennifer...
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Are You As An Energy Marketer “The Master of Your Domain?”
A new energy marketing campaign offers a reminder why domain registration best practices is so important. The recent launch of the nationwide “Vote 4 Energy” ad campaign on print, radio and television...
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4 Tips Energy Marketers Can Learn from Vote4Energy.org
A closer look shows how color, type and utility can engage readers I told you recently about the Vote4Energy ad campaign and asked if energy marketers are the masters of their domain. Despite our...
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4 Steps to Simplifying Your Marketing
Even the biggest companies in the energy development industry can learn a valuable marketing lesson from a tiny little car: that simple really is better. Recently I was reminded of a quote attributed...
View ArticleEnergy Marketers: Get Ready for Your YouTube Close Up
Following these 4 simple steps to add YouTube videos to your marketing efforts can make a big difference in your bottom line. [youtube http://www.youtube.com/watch?v=7FzCQES5c6I&w=560&h=315] Do...
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Bringing “Linsanity” to Your Energy Company
Does Jeremy Lin have what it takes to make NBA history? It’s too early to tell. But if you take a lead from him in the way you market your energy related company, you could take your team all the...
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Going Tradigital
Taking a multi-facted, multi-channel approach to your marketing increases your likelihood of success. Multi-faceted, integrated marketing consisting of traditional and digital media will likely be far...
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